The internet has drastically changed the landscape of business. No longer are businesses limited to a brick-and-mortar location; now, they can reach a global audience with the click of a button. According to a recent study, nearly 80% of consumers use the internet to research products and services before making a purchase. So if your business isn’t online, you’re likely losing out on many potential customers.
So, how can you use the internet to grow your business? Here are four ways:
1. Use search engine optimization (SEO) to your advantage.
SEO is the process of optimizing your website for Google’s search algorithm. The better your SEO, the higher your website will rank in Google’s search results. And we all know that people rarely venture past the first page of Google’s search results. So, if you’re not using SEO to improve your website’s ranking, many potential customers will never even know you exist.
When using SEO, it’s important to remember that you’re not just trying to rank higher in Google’s search results. You’re also trying to rank higher for specific keywords and phrases that potential customers search for. This means you need to research to find out what keywords and phrases people are actually searching for. Once you know this, you can optimize your website for those keywords and phrases.
There are many different ways to optimize your website for SEO. Some of the most important include:
– using relevant keywords and phrases on your website,
– creating high-quality content that uses those keywords and phrases,
– building backlinks to your website from other high-quality websites.
2. Pay-per-click (PPC) advertising is also worth considering.
PPC is a form of online advertising in which businesses bid on keywords they believe potential customers are searching for. When someone searches for one of those keywords, your ad will appear at the top of the search results. PPC can be an effective way to drive traffic to your website and generate leads, but this is only the case if you’re willing to invest the time and money necessary to create an effective campaign.
When creating a PPC campaign, working with an expert can be beneficial. A professional digital advertising agency will have the experience and knowledge necessary to create an effective campaign to deliver results. Targeting the right keywords, setting the right bid amount, and creating compelling ad copy are all important factors in a successful PPC campaign. These experts can also help you track your results to see a return on your investment.
But if you don’t want to work with an agency, several online resources can help you create and manage your own PPC campaign. Make sure you research before starting a campaign, as it can be easy to waste a lot of money if you’re not familiar with how PPC works.
3. Social media should also be part of your online growth strategy.
Social media platforms like Facebook, Twitter, and Instagram are excellent ways to connect with potential and current customers. You can use social media to share helpful content, answer customer questions, and stay top-of-mind when people are looking for products or services like yours. While organic reach on social media platforms is declining, reaching your target audience is still possible if you’re strategic about your content and engage with people regularly.
When using social media, it’s important to create relevant and interesting content for your target audience. No one wants to see a sales pitch every time they log onto Facebook, so make sure most of your content is helpful and informative. If you want to share a sale or promotion, ensure it’s relevant to your audience and not too overbearing.
4. Invest in a good website design.
Your website is often the first impression potential customers will have of your business, so it’s essential to ensure it’s a good one! Investing in a professional website design will pay off in spades; it will help you win over more customers and make it easier for them to find the information they need and purchase from you.
A good website design should be:
– visually appealing,
– easy to navigate,
– well-designed and organized,
– informative and helpful.
If you don’t have the time or knowledge to design a good website yourself, working with a professional web designer is worth the investment. They’ll be able to create a website that meets all of the criteria above and helps you achieve your online growth goals.
Growing your business online takes time, effort, and strategic planning. But it’s worth it! By following the tips above, you can create a solid online growth strategy that will help you reach more customers and generate more leads. Always track your progress and results so you can see a return on your investment. And if you need help, don’t hesitate to reach out to a professional.