Like most small business owners, you always seek ways to increase revenue. What if you could tap into new sources of revenue for your brand marketing business? Here are a few ideas to get you started.
Maximize Online Technology
A brand marketing business needs to maximize its use of online technology to keep up with the competition. Using the latest tools and platforms, you can reach more customers and connect with them in new and innovative ways. Don’t miss out on the opportunities available to you – make sure your business uses the latest technology!
Offer an Entire Online Package
Today, all businesses need a strong online presence no matter what products or services they sell. They need an excellent website, ongoing search engine optimization (SEO) to keep ranking high on all types of searches, and social media marketing in addition to e-mail marketing and online advertising campaigns.
You already know this, but you are probably offering only marketing and advertising services. Why not expand your services to include the entire package from website design, development, and maintenance to SEO? It will benefit a client to deal with only one service provider for all these. You will also be able to improve your client’s online presence and performance because you can sync all efforts.
You can hire experts to work for you to ensure they have the best skills for the job. Alternatively, you can partner with an existing business offering website design, development, maintenance, and SEO. By working together, you can expand your clientele without added costs.
Develop New Online Marketing Products
When it comes to online marketing, the sky’s the limit on what you can offer your clients. If you’re looking for new ideas, consider developing podcasts, short films, short animations, or even a virtual store in the metaverse, which is the internet of the future.
Podcasts are a great way to reach customers with valuable information. They’re easy to produce and can be used to promote your client’s brand or products in a very engaging way.
Short films are also a great way to engage customers and promote your client’s brand. They can be used as commercials or as marketing tools on social media platforms.
Short animations are another great way for your clients to reach customers and engage with them. Animations are fun and can be used to communicate complex ideas in an easy-to-understand way.
A virtual store in the metaverse is a great way for your clients to give their customers a unique shopping experience. It’s also a great way for your clients to promote their brand and products in a very immersive way.
Develop and Offer Offline Marketing Products
While everything is online these days, do not ignore offline opportunities. Many small businesses still prefer offline products and services. That is especially true for those that cater to a local market.
Looking to give your brand marketing business a boost? Why not try something new and offer clients printed products like zines? They’re stylish, affordable, and perfect for promoting any type of business.
You can also suggest brand-sponsored art postcards and brand posters that look good enough to display as art. Other printed products that your client’s target market will appreciate are themed journals and beautiful calendars with art images that can be cut out and framed.
Laser-Cut Wood Products
Introduce laser-cut wood signage and giveaways to your clients. Invest in a laser wood cutting machine that’s easy to use so that you can create the products in your business and save on costs. People love wood because it’s a natural material that can be carved and shaped to create beautiful pieces that are both unique and affordable. It has a warm, inviting feel that is perfect for any type of business. Plus, you can finish the pieces in any color to perfectly match each client’s branding.
These products are perfect for promotion. You can create signage for business fronts and pop-up events. You can also create giveaways such as coasters, pen holders, wooden boxes of various sizes, and wall and table plaques.
Giveaways that can be worn are always popular. Branded t-shirts, caps, and tote bags are just some promotional clothing items that you can offer your clients. This is a great way for businesses to get their brand out there. People love freebies, especially if they can use them.
Boost the popularity of these clothing giveaways by using sustainable materials such as bamboo and organic cotton. They have the added benefit of being environmentally friendly, which is a selling point for many businesses these days.
Track the Results and Make Changes as Needed
Like your other marketing campaigns, it’s vital to track the results of your new income streams. This will help you to see what’s working and what’s not. You can then make changes as needed to maximize your revenue.
If you’re looking for new and innovative ways to increase revenue for your brand marketing business, try thinking outside the box. There are plenty of opportunities if you’re willing to think creatively. You can give your brand marketing business the boost it needs and continue to grow it by continually adding income streams.